Men, Women, and the Media
The media is the world's largest form of communication in our society and unfortunately it is contributing to the stereotypically portrayal of men and women.
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The following videos expand on the consequences of the stereotypical portrayal of women in todays society.
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http://krytyka.org/gender-stereotypes-in-mass-media-case-study-analysis-of-the-gender-stereotyping-phenomenon-in-tv-commercials/
http://www.etfo.ca/Resources/ForTeachers/Documents/Gender%20Issues%20in%20The%20Media.aspx
http://www.etfo.ca/Resources/ForTeachers/Documents/Gender%20Issues%20in%20The%20Media.aspx
Double Standards in Our Social Lives
The frequency of sexual references in the media has steadily increased over the past couple of decades. Today the public is not surprised if they happen to stop by a magazine stand and see a woman with minimal amounts of clothing in the cover of a magazine or if they see a woman in food commercials extremely sexualized. However:
- there is great controversy whether breastfeeding in public is improper since the mother is exposing her breasts for the public to see when feeding her child. In a situation like this, many members of our society including other women believe breastfeeding should be done behind closed doors but do not seem bothered when seeing a women's breasts exposed in the media.
- Men typically enjoy seeing women in the magazines with minimal clothing and in sexualized commercials, but many of them would not want their partners or other loved ones exposed in such a way. Men expect the women they care about act in a certain matter although they enjoy seeing other's loved ones exposed in the media.
The following two videos depict the double standard that has been created in our society. The video on the left is a Carl's Jr commercial in which model and actress Kate Upton is advertising a burgers in an extremely sexualized manner. The video on the right is a breastfeeding social experiment in which two individuals pretended to have a mother breastfeed her child on public to see how people would react.
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The Carl's Jr commercial was broadcasted openly on television for any person to watch even young children and there was not much discomfort from anyone, however the reactions from the people in the social experiment were predominately negative with some indicating that breastfeeding should not be done in public because it is too exposing.
Berns, R. M. (2016). Child, Family, School, Community Socialization and Support(Tenth ed.). Cengage Learning.